Shanisha Collins is a business alignment consultant for creative entrepreneurs who want to gain a deeper understanding of customers needs through user research. She’s helped creative artists, business and life coaches as well as service and product based business owners develop strategies to identify areas of improvement and uncover areas of new opportunities throughout their organization. Prior to starting her own businesses, she worked as a media services manager for a large nonprofit social services agency and a user experience designer/researcher for a large private university. She lives in Northeast Ohio.